Advanced typography

Keep your type simple and legible, know the rules before you break them.

Skip weight. Bold and light. This helps to get the information across more effectively. As it gives text prioritization.

Flush left, rag right, limit typefaces to 2 or less, avoid same typefaces.

Double point size, for an example headline 60pt, sub 30pt, body copy 15pt

Get handle on ‘Widows’ and ‘Orphans’.

Prioritize legibility, for an example 38–45 characters per line.

Large text must be Kerned.

To ace interviews- passion through portfolios.

Can’t teach passion its instinct, the idea is more important than technique and style.

Story telling is important in design in all aspects.

Be honest with yourself and what you like.



Creative director

The importance of words, they are the most powerful communication tools for any project and just in general.

Copywriting and advertising:

Poems allow interpretation, writing is experienced overtime (Temporal)

Traditional AD, with the intent of persuasion.

Design studios are more soulful than advertising studios.



We have been given two options for the final outcomes of this brief, 8 JPEG slides or a 2 minute video.

Being experienced with motion design this lecture has really helped me to start thinking on ways this could be an effective outcome for this brief.

There are 3 stages to Motion design

. Pre-production (Storyboards)

. Production

. Post-production

Focus on the beginning and the end; first and final impressions

Use a variable of assets with found images, snippets and audio. Audios used must be

. Clear

. Concise

. Explain the concept of the brand

. Not too complicated

The script should be refined! Pay attention to little details.

Adam Hingley



What is your definition of feminism?

Being a feminist means that you fight for the equality of all people despite any factor. Feminism is intersectional; it should not exclude people based on their gender, race, social/economic status, ability, or sexual orientation. Feminism allows people to look at the world not as it is currently, but how it could be.